Erfahre mehr über Daisy Lowe, wo sie shoppt, was sie von ihrer besten Freundin geklaut hat, wer ihre Stil-Ikone ist und wann sie so richtig laut wird.

Q. How did you feel when you were approached to be part of the LOUD campaign?

A. I was really excited to be chosen. I think LOUD is such an amazing concept. To have a fragrance and mix music into the concept is really styling. It’s just a huge honor.

Q. How is shooting a fragrance campaign different from modeling for a fashion campaign?

A. There is a lot more expected of you when you’re doing a fragrance. I think that there’s a whole psyche behind the fragrance. Everyone wants to be the girl in the ad. So it’s so much pressure – but really amazing.

Q. What was it like working with Francesco Carrozzini?

A. He’s really great. I like his direction and his vision is really cool. And he’s very funny as well. He was kind of taking the mickey out of us while we were shooting. I was telling him to stop making us laugh and he just kept on. We were all just a great team!

Q. How does it feel sharing the spotlight with Josh Beech?

A. It’s absolutely amazing to share the spotlight with Josh Beech. I’ve known him for a while. We met doing another shoot and we always have such a laugh when we work together. It was a little bit difficult not to laugh while on the set, but I’m sure loads of teenage girls will be really jealous that I get to jump around with him.

Q. What was the highlight of the shoot for you?

A. The jumping around and being crazy. I’m in a band and that’s how I am anyway. I’m this crazy jumping around person. So when I get to do that for a job, it’s pretty cool.

Q. How was it working with the Ting Tings?

A. They’re great. I think the new song is amazing. It’s fun to jump around to.

Q. Is there a scent that evokes a special memory?

A. The smell of patchouli – it’s such a comforting smell to me. The smell of incense always reminds me of my fairy godmother because she’s quite an amazing hippy.

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Q. What does LOUD mean to you?

A. LOUD to me means getting it all out and going absolutely crazy because it’s just like a release of built up emotion. It’s how Generation Y is heard, by really getting our emotions out there – be it joy, anger, frustration, all of it. I think it’s a really great name.

Q. Whose fashion style do you emulate?

A. I love Alexa Chung’s style because she always looks so effortlessly amazing. Everything’s just thrown together so beautifully. But it helps when you’re that hot, too.

Q. How would you define your style?

A. I like to be comfortable and I change my style up all the time. I like playing different roles in what I wear. One day, I’ll dress up as a doll, or a grungy kid, or like a pirate, or a sailor.

Q. What’s your music affinity?

A. I love really old music like Jimmy Hendrix. I am also into The Cure and The Jam and Clash. As for new stuff, I really love Florence and the Machine and The XX.

Q. What are your musical talents?

A. I sing and I play the bells. I really like attaching bells to my ankles and jumping around.

Q. Give us Daisy 360 degrees.

A. In my free time I love being with my dog. I’ve got a little Maltese and I love just running around with him and taking him for four-hour runs and walks. I love cooking. I’ve set up my house so that it just turns into a giant commune. Whenever I get home after traveling for ages,I just have 20 people over and cook for everyone. I do it every night until I’m really exhausted. Once that’s out of my system, I just love dancing around and singing on my own. I love being alone and just putting on music and singing really loudly. It doesn’t matter if it’s out of tune – no one can hear me.I like to shop, too. I like going to markets. I love going to all the amazing vintage fairs, like the Bath Vintage Fair and Portobello Market always. There’s an amazing shop called Relic that’s all vintage stuff, which is really awesome. And Selfridges is always really good.

Q. What makes you LOUD?

A. I get LOUD when I’m really excited and I haven’t been home for a while. When I get to see all my good friends I get really LOUD. You have to be LOUD to be heard.

Und was gibt’s morgen für euch? Josh Beech, yeah! Reinklicken und anschmachten.