Q. Why did you choose to be a part of this campaign?
KATIE: We spoke with the director and the creative people and they were really good. They let us have creative input and we realized we could make it our style, so went for it.
JULES: It was a challenge for us – we hadn’t done anything like this before and it was a fantastic experience.
Q. How was the collaboration process?
KATIE: It was really well done. If they wanted us to just show up, get our hair brushed and make up done, I don’t think we would’ve done it, but it wasn’t like that. Everyone wanted to do something quite different so it wasn’t a standard commercial. Especially for Tommy, it’s a different look to what we’ve seen before.
Q. What was the highlight of the shoot for you?
JULES: Without a doubt it was working with people on set. In fact, we got quite a lot of ideas about how to use LED lighting and stuff like that.
Q. How was it working with Francesco Carrozzini?
KATIE: He has a great eye. He likes all the little details which is the stuff that we like and he picked up on all that, so it was good.
Q. Was creating original music for the campaign challenging?
JULES: We played around with sounds because we’re not a rock band. We’re more of an electro pop, alternative, DIY outfit, very experimental. It was good fun and we just felt that it had that energy without thrashing guitars and smashing up the drum kits.
Q. What is cool about fragrance?
JULES: The nicest thing about fragrance is that when you’re touring, all your stuff smells good…even after a week.
Q. Why “Ting Tings”?
KATIE: I stole it off a girl who I used to work with in a clothes shop. Her name was Ting Ting and she told me that in Chinese Mandarin it was an old bandstand in a park, and it meant “listen, listen.” We also found that it meant the sound of innovation on an open mind. There are just two of us and we’re very rhythm based, so it just felt right.
Q. How did you meet?
KATIE: We were in a band before this one that failed miserably and we kind of stayed together. We were living a place in Salford, Manchester that was an old cotton mill. There were lots of artists living and working there so we just started playing shows for our friends.
Q. What inspires you musically?
KATIE: Good inventive pop. A lot of it was from the 80’s because there were so many pop bands being experimental and creative at that time.
Q. What are your favorite cities?
JULES: Paris, New York
KATIE: Uh, Japan. Tokyo is amazing. Also Berlin because it was where we played one of our first shows. The venue was a tiny room that had broken tiles all over the floor and somebody hit a hole into the wall and that was the bar. There were beer crates in the corner and that was the stage. Throughout the night, we got the audience to paint the walls while we played and it was just a really cool place.
Q. What is one of the most unique places you have found?
KATIE: I’ve found this sewing machine cafŽ. You go in, pay five euros and they’ve got loads of sewing machines and you have coffee and you make things.
Q. How do you express yourself through fashion?
KATIE: We have our own look. We like clothes that are well thought out but more than anything we love when you can see somebody’s treated it more as a piece of artwork.
Q. Do you design your own clothes?
KATIE: Recently, I’ve been making hand warmers because it’s minus 20 in Berlin. However, one time I made a dress out of doilies that you put teacups on. It was the best dress ever. People were asking which designer it was and I told them I made it out of tea pot things.
Q. What do you take with you on the road?
JULES: After six months on the road you realize the best thing is to own nothing. It is really hard to remember where you put all of your things. If you take four pairs of sunglasses, you’ll lose four pairs.
Letzter Aufruf für die Teilnahme am LOUD Gewinnspiel! Welches sind die fünf Sinne? Die Antwort kennst du oder du findest sie hier
Schicke uns deine Antwort an email@example.com
Und weil es so schön ist, das Lied zum Duft: